Updated: Jun 23
How to Choose an Affordable SEO Agency & SEO Package
Are you a small business owner in the UK looking to boost your online presence with an affordable SEO package? In today's competitive digital landscape, search engine optimization (SEO) has become essential for businesses of all sizes to stay relevant and thrive online. However, as a small business, budget constraints often pose a challenge when investing in comprehensive SEO solutions. That's where affordable SEO packages tailored specifically for small businesses come into play.
We understand the importance of affordable SEO services that deliver effective results on any budget. In this comprehensive guide, we will delve into the intricacies of choosing the right affordable SEO package for your small business in the UK.
Monthly SEO packages offer a cost-effective solution for small businesses to enhance their online prescence and increasing organic rankings. Throughout this article, we will guide you through the essential factors to consider when choosing an affordable SEO package for your business. From assessing your budget and SEO needs to researching and comparing different packages, we will equip you with the knowledge and insights necessary to make an informed decision.
So, whether you're a thriving e-commerce store, a local service provider, or a niche industry player, our expert guidance will pave the way for your business's online success. Stay tuned as we delve into the intricacies of choosing the perfect affordable SEO package that aligns with your budget and helps your small business thrive in the competitive digital landscape of the UK, so you can start to see a scaling chart like the one below, for your business!
1. Define Your Budget
Before diving into the process of selecting an affordable SEO package, it's essential to determine your budget. Understanding how much you can allocate towards SEO services will help narrow down your options and ensure you focus on SEO packages that fit within your financial capabilities. Assess your business's financial situation, taking into account both short-term and long-term goals. Don't worry if you think your budget is too low, as thankfully, SeoWay specialize in low-budget packages.
At SeoWay, our SEO services start from £99/month, meaning anyone, and any business, can benefit from in depth SEO services. And for a low-end budget, we pride ourselves on the amount of high quality service our client receieves for that price tag! For businesses with higher budgets, we have a range of options and add-ons that are available to add to your service at the click of a button through our online portal, so you can effortlessly customize your SEO package to match your budget.
2. Evaluate Your SEO Needs
Every business has unique SEO requirements, and it's beneficial to recognize and assess your specific needs before selecting an SEO package. Start by analyzing your website's current performance, identifying areas that need improvement, and setting realistic goals. Consider factors such as on-page optimization, content creation, keyword research, link building, and technical SEO. This evaluation will help you understand which aspects of SEO are critical for your business and guide you in choosing the right package. If it sounds confusing, you can shcedule a call with our team who will do all this for you, free of charge. We are more than happy to provide businesses with an analysis of their site, let them know the areas they need to improve on, and give tips and recomendations, even if you are not a current customer!
But what exactly is meant by Local, Technical and On-Page SEO? Well, Local SEO means developing and improving your site to rank locally, this could be as simple as displaying your business address on your website, little things like this help tell Google where your business is based and the areas you serve, so when a potential customer who lives near you, searches for one of your services on Google, you will appear higher, as a local business.
Technical SEO is a little more complicated, it's about making sure all your back-end stuff is right, the stuff you can't see with the naked eye! Technical SEO refers to the process of optimizing a website's technical aspects to improve its visibility and performance in search engine rankings. It involves making changes and adjustments to the website's structure, code, and settings to make it more accessible, user-friendly, and understandable for search engines like Google. Things like url optimization and crawalbility are big ranking factors when it comes to technical SEO. Your site needs to work, if there are broken links that take viewers to error pages, or other links that don't work the way they are supposed to, search engines like Google can spot all this, and rank your site accordingly.
On-Page SEO is not as complicated as technical, and a little more complicated than local! On-Page SEO is about where you place your text, what your text says. Things like the type of text being used is a big factor. Your back-end code needs to tell Google, 'this bit of text is a paragraph', 'this bit of text is a large heading', 'this bit of text is a small heading'. By implementing these things correctly, this helps search engines identify what your business is about. It gives the algorithm a better understanding of what services you provide, so it can rank you accordingly. On-page SEO could be about strategically placing text around your website that include your keyword phrases that you want to rank for on search engines. SeoWay provide On-Page SEO free of charge for all new clients that sign up to their SEO services.
Research and Compare Packages: With your budget and SEO needs in mind, it's time to research and compare different affordable SEO packages available.
Here is an insight on how you should choose your package: If we take for example, a party equipment rental business that hires out things like bouncy castles, sound systems, party furniture etc. This is a business we would consider a small niche. It's primary customer base, most often, is quite local to where the business owner lives. Taking the competition and search volumes of this example business into consideration, with a starter package at just £99 per month, we feel would be more than enough to begin ranking a business of this type on Google within a couple of months, as the business grows, so can the SEO budget.
However, if we look at another business example, a 'bathroom furniture warehouse', this is a niche we would not consider as small. There are tons of competitors, who don't operate locally, but nationally... Which adds increased difficulty for ranking with SEO. Huge businesses like B&Q, Bathroom Warehouse and others, are already fighting for dominance at the top of online search results! Not to mention the search volume for "bathroom furniture" will be huge compared to our local party hire company. So, depending on your niche and target market, the SEO package we would recomend could differ! For a large market retail business like the bathroom furniture warehouse, we would advise starting with one of our higher packages.
If you feel that you need help choosing an SEO package, without a cheeky sales representative trying to constantly up-sell you and pressure you into spending more and more, then contact us, and we will give you our honest opinion on what we think is best for your business.
3. Find the right SEO agency
Assess the SEO Provider's Expertise: When choosing an affordable SEO package, it's crucial to assess the expertise and experience of the SEO provider. Look for a provider that has a proven track record of helping businesses improve their online presence. Check if they have experience working with UK-based businesses and if they have successfully implemented SEO strategies in similar industries. View our very own case study to see how we are dramatically changing one clients SEO status after just a few months of working together.
Whether you are a small or large client, SeoWay provide free full site audits to all new clients. Site Audits are important in seeing your current website standings and what it needs to improve! Site Audits allow us to get a good insight into the steps we need to take to perfect your website's online prescence. Correct keyword research is also an important factor in ranking your site for SEO, therefore we, as the professionals, will do all the research for you upon your service start, as any credible agency should. We will then feed back to you with the keywords we recommend, and you can let us know if you're happy, or want to make some changes. Once this is done, we will get to work on producing your content for your site, your human-written weekly articles will be published on time, every week as your traffic begins to grow. We will also begin to implement our On-Page SEO strategies to make sure you are getting the most out of our service. Our monthly reports will help give you an insight into the improvements your site is making in the online world.
Every SEO agency should have a skilled team of professionals that stay up-to-date with the latest SEO techniques, as well as being on the constant lookout for algorithm changes to adapt our strategies when approaching SEO.
Consider the Scalability Factor: While affordability is a key consideration, it's also important to choose an SEO package that can grow with your business. Evaluate whether the agency offers scalability options or additional services that can be added as your business expands. This will save you the hassle of switching providers or upgrading packages in the future. Once our client is signed up, we will recommend to you the services and add ons you may need to enhance your website performance. We are proud to grow with our clients, and as your website gets more traffic, we will let you know when we think would be a good time to upgrade your SEO package.
Request a Consultation: Once you have shortlisted some affordable SEO packages, it's advisable to request a consultation with the SEO agency. This will allow you to discuss your goals, ask questions, and get a better understanding of how the provider plans to help your business achieve its SEO objectives. A consultation will also give you an opportunity to assess their communication skills and determine if they are a good fit for your business. Schedule a call with our team so we can discuss your requirements. There is nothing we love more than having a chat with our clients before we get started on a project, getting to understand you is as important as understanding your business! On our consultation call, we will go over your goals and objectives while allowing you the time to ask your questions and get the answers you are looking for!
Choosing an affordable SEO package for your small business in the UK can be a game-changer in today's digital era. By investing in the right SEO strategies, you can enhance your online visibility, drive targeted organic traffic, and ultimately grow your business. In this comprehensive guide, we have explored the crucial factors to consider when selecting an affordable SEO package tailored to the needs of small businesses.
As a small business focused SEO company based in the UK, we understand the challenges faced by small businesses with limited budgets. Our mission is to empower small businesses by offering affordable SEO services that are capable of making an impact.
Throughout this guide, we emphasized the importance of defining your budget, evaluating your SEO needs, researching and comparing packages, assessing the expertise of the SEO agency, considering scalability options, and requesting consultations. By considering these factors, you can make an informed decision that aligns with your budget and business goals.
With our tailored affordable SEO packages, we strive to provide small businesses in the UK with comprehensive and effective SEO solutions. Our team of skilled SEO professionals is dedicated to understanding your unique business requirements, implementing proven strategies, and maximizing your online visibility within your budgetary constraints.
Remember, affordable SEO services do not mean compromising on quality. It's crucial to partner with an SEO agency that has a proven track record, expertise in small business SEO, and a deep understanding of the UK market.
By following the insights and guidance provided in this article, you should now be more equipped to choose an affordable SEO package that will propel your small business to new heights. Invest wisely in your online presence, drive organic traffic, and watch your business flourish in the competitive digital landscape of the UK.
At SeoWay, we are committed to supporting your small business's success by providing affordable SEO services tailored to your needs. Schedule a call with us today and let us help you unlock the full potential of your online presence. Together, we can achieve remarkable results and fuel your business's growth in the dynamic world of SEO.